Comparative Advertising: Law & Practice ,1st Edition, 2024

Comparative Advertising: Law and Practice by Chander M. Lall is a comprehensive and authoritative work examining the legal framework governing comparative advertising in India. Positioned at the intersection of intellectual property law, consumer protection, and constitutional principles, the book offers an in-depth exploration of how businesses can lawfully compare products and services in competitive markets.The author analyses key issues including trademark infringement, passing off, trademark disparagement, misleading advertisements, and unfair trade practices. The book discusses the scope of commercial speech under Article 19(1)(a) of the Constitution and evaluates how courts balance free speech with protection against reputational and economic harm.It also examines statutory frameworks such as the Consumer Protection Act, Trade Marks Act, and regulatory mechanisms including ASCI guidelines. Through detailed examination of landmark Supreme Court and High Court decisions, the text provides clarity on evolving judicial standards governing advertising claims, puffery, and competitive marketing strategies.Featuring a foreword by Justice Sanjiv Khanna, Judge of the Supreme Court of India, this work combines doctrinal depth with practical insights, making it indispensable for intellectual property lawyers, corporate advisors, advertising agencies, brand managers, and legal academics. Published by EBC, it stands as a leading reference on comparative advertising law and practice in India.